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BC FLOORS Marketing Case Study

Digital Marketing For Flooring & Home Improvement Businesses

We have been working with BC FLOORS for almost 3 years now. And we are honoured to be a big part of BC FLOORS incredible growth and see solid positive results from the seeds we have planted. Before we partnered up with BC FLOORS, the company was mostly operating on cold leads and established relationships with builders. That business model was quite vulnerable due to dependency on relationships and seasonal work. Here is how we have set the company for success!

Services Provided

MARKETING STRATEGY. Successful Marketing Strategy combines traditional & online marketing. Based on the budget and company goals, we develop a solid roadmap and KPIs to track the progress.

REBRANDING & WEB DESIGN. We help build a trustful brand name and market recognition. Website development with responsiveness,  speed optimization, security setup, landing pages and conversion tools.

SEARCH ENGINE OPTIMIZATION. On-site and off-site SEO helps increase a website performance. We believe that SEO is the best long term solution for any business. It will provide your business with free organic leads and highest conversion ratio.

SEARCH ENGINE MARKETING. Paid ads or Pay Per Click (PPC) Marketing is the most efficient marketing channel which also delivers the fastest results. It allows to estimate and set a certain cost per lead and maximum amount of leads per month.

Results Delivered

600+ LEADS PER MONTHA consistent flow of sales qualified leads allows any business to plan for the future and scale up. It allowed BC FLOORS to double their sales within 1 year. Impressive? Read on!

$2M OF ADDITIONAL REVENUE GROWTHBased on a consistent flow of new leads, BC FLOORS was able to triple total business revenue within 2 years.

MARKETING AUTOMATION & REPORTSAll our services are closely monitored through KPIs and Metrics which makes us highly transparent for our clients.

SAVINGSWe optimized the entire marketing strategy,  increased marketing conversions and as a result managed to decrease a cost per lead. Overall, we reduced a marking budget by 56% per month.

DIVERSIFICATIONThe company has diversified its marketing channels which certainly brings more stability and certainty to its operations.

Paid Leads Generations



280+ Leads per Month Delivered via Google Adwords alone and more than 400 leads in total delivered from all paid platforms.

Pay Per Click Marketing (PPC)

Paid Marketing or Pay Per Click Marketing (PPC) is the most efficient online marketing channel. It is fully measurable, trackable and provides incredible targeting options. PPC delivers fast results for new leads generation. PPC Marketing can be used with any budget and for any industry. Main PPC Marketing Platforms – Google Ads, Bing Ads and Facebook Ads. Craftstrong® Marketing Agency PPC experts are fully certified to deliver results in all major industries.  


Organic Traffic (SEO)

Google, Bing, Yahoo have paid search ads (top of the page) and Free / Organic search results section. SEO or Search Engine Optimization is a Strategy and  Set of Tactics which can bring your website up there and provide you with a flow of free requests. With a proper strategy in place, SEO will provide the highest Marketing ROI. But SEO Competition is super high, and most of the websites can never make it to the first page results. Craftstrong® SEO Experts always recommend to start with PPC Marketing first and then reinvest earnings into SEO campaign.



Organic Leads is the most valuable asset of any website.

LOOKING TO GET SIMILAR RESULTS? Request a Free Website Audit with a Free Marketing Plan for your Business.

Digital Marketing Services

Leads Generation and Pay Per Click Management that delivers solid results

Marketing & PPC Audit

Not happy with results? Request A Free Marketing & PPC Audit Service

Digital Marketing Strategy

Don’t just invest in digital marketing, know your options and potential outcomes

Landing Page & Website Design

We  create Landing pages which provide highest conversion rates

PPC Management Services

Certified Bing & Facebook, Google Adwords Pay Per Click Management Services

Google Ads Pay Per Click

Google Ads is the most powerful paid search marking channel on internet

Facebook Advertising Services

Facebook Advertisement is the most powerful social media marketing in the world

LinkedIn Advertising Services

Another powerful platform where you can select your audience

Any Paid Search Marketing

Marketing via Paid Search Platforms: Google, Bing, Yahoo & AOL

No Contract / No Risk

No Risk, No Hidden Fees. We work on a month-to-month basis

Monthly Reports

Detailed monthly reports on leads, conversions and performance

ROI Driven

We focus on marketing that focuses on your revenue/profit goals

Industry Expertise

We specialize only on specific industries to provide the best results


Request a free no-obligation proposal with free campaign audit:

Serving Canada, USA, UK & Australia 
CRAFTSTRONG® Digital Marketing Agency is a recognized & certified Google Partner, Facebook Marketing Partner & Bing Ads Partner.






 (888) 333-8522